DRIVERS OF GREEN RETAIL
What do you really think about sustainable retail?

“I have no idea where to start – it’s so confusing”
“Sustainability costs more. Anyone who says different is dreaming”
“I’d love to do something but I just don’t have the time or resources and I don’t believe we can make money out of it”
“I’m worried that if we make claims people will throw rocks at us”
“Isn’t this going to blow over?”
“Consumers say they want to buy green, but that’s not transferring through to sales – customers won’t pay a premium for this stuff”
“This is eventually going to be mandated anyway. Why would we waste money doing it now?